Design Thinking: User-centered innovation

In this Design Thinking course, we would like to introduce you to the proven methods and techniques of this innovation method using a design challenge:

• Step into the shoes of the end user
• Join us as we walk through the individual steps of the problem and solution phases
• Learn how to generate solutions and prototypes
• Test these with real users

The course places great emphasis on interaction and practical exercises in the group.

Program & Content

You will learn to better understand your customers' challenges, needs, and motivations and to solve them innovatively and sustainably using the Design Thinking methodology (and many useful techniques). You will recognize and learn to focus on user-centered action and solutions and will be empowered to integrate innovation and sustainability into your environment

• Introduction to Design Thinking
• Guided editing of the Design Challenge: Experience Design Thinking in real life
• Testing on/with real users
• reflection

Options:

This course can be tailored to your individual needs, e.g.:

• Case study on a topic relevant to them
• 2-day course: Teaching methods and practicing techniques using a design challenge at a more detailed level
• Focus on user-centered methods
• Adaptation as a kick-off for a new project or project phase as a 1- or 2-day event –> focus on innovation and team building (less on training in techniques).

Target audience

This workshop is aimed at individuals from all roles who want to learn the thinking and processes of this innovation method and apply them effectively in projects. The course is specifically designed for business analysts, requirements engineers, product managers, product owners, project managers, solution architects, process architects, executives, and marketing professionals.

Included services

• Course materials
• Photo report

This is what our participants say about the Design Thinking Workshop

The design thinking workshop moved our project a big step forward and strengthened our shared understanding and collaboration. It's fun to work together on something in a single day with 100% focus. // Muriel Stillhard, Miux AG

It was an incredible amount of content for a single day, but from our perspective, this provided a great deal of clarity for moving forward with the project, not least for team building, and ensured that every team member felt their perspective and expectations were met. The workshop facilitator created a fantastic working atmosphere in which we felt comfortable letting our ideas flow freely. // GSI Architects, St. Gallen

I have always been pleasantly surprised by how well paper prototypes are received and understood by test subjects. Methodologically, I particularly appreciate the many positive effects of a design thinking workshop, …<u.a.> To capture the creative power and lightheartedness of drawing and the initial sketching of ideas. // Stefan Wallimann, Siegfried & ROI AG